Still have questions after browsing our website?

Our Frequently Asked Questions have your answers.

Why should I choose you?

Yes, we've helped some of North America’s biggest businesses (like Pinkberry), thrive. Yes, our services are affordable, high-quality, and fast. But there's more to it than that.

You can count on us to be a trusted partner who truly cares.

What are your fees like compared with other options? How do you compare to other trademarking services? Are you a law firm?

There are two types of service providers:

  1. Non-lawyer ‘el-cheapo’ or ‘bargain’ online services. These services tend to advertise low prices, but by the end of the process, you’ll have paid a lot more. Some of them even set you up to fail by having you fill out the majority of your application by yourself. If you end up with a refusal by an examiner, they then charge more to fix an already flawed application. APPLES TO ORANGES
  2. Full-service law firm. This is what we are, and are the best option, in our experience. Typically, these firms charge hourly with single applications running up to $4,000 or more. APPLES TO APPLES

We offer the same (or better) expertise as any qualified registered agent/lawyer out there but at a ‘budget’ price point, an average of 70% lower than comparable services. Unlike the competition in the ‘budget’ market, you’ll have actual lawyers guide you through the entire process. This gives you more time to focus on other important business needs.

How do you offer such low rates? What makes you different?

Our experts normally charge between $350-700 per hour, but we believe that all entrepreneurs (not just those who can afford it), should have easy access to valuable legal services.

By allowing you to file your own trademark application, with expert help only for the hard part, we can contain the lawyer fees. In order for this service model to work, we ask that you first place your order on our website, then you will be connected directly with one of our senior-level legal experts. If for any reason you are unsatisfied with our service, we will issue you a full refund.

My business and brand mean a lot to me; how can I be sure that I can trust you?

We understand that building your new business takes a lot of time, money, and energy. And trademarking can be one of many roadblocks, often with a need for the expertise of knowledgeable, expensive lawyers.

The application process is costly and complicated, especially if your application is rejected or challenged. What’s more, there are dozens of predatory practitioners offering the illusion of reassurance. They charge you and file faulty applications in hopes that you’ll return to them to fix the application, which is another charge. And the cycle continues.

It's not right. It's not fair. We promise that your business is in good hands with us. Because we are backed by a law firm, you can rest assured that we are all licensed, registered practitioners. We are members of the INTA (International Trademark Association) and all of our experts can be verified by the government offices. We encourage you to view our ‘About Us’ page for more information.

How experienced are your people compared to other options?

In large firms, trademark applications are handled by junior lawyers and ‘supervised’ by senior lawyers. Their hourly fees can get to be quite high, while the experience level of the lawyer mainly working on the file is low.

Our philosophy is different: no juniors, only senior-level agents and lawyers – people who’ve either worked at top-tier law firms or in-house with large corporations. When it comes to trademark registration, experience is everything. We have handled thousands of applications and our success rate is very high.

How long is the process?

We typically deliver our application work within 3-5 business days. For straightforward cases it can then take between 8-12 months for the US; 10-18 months for Canada. There is no mechanism for expediting applications. The best way to ensure the quickest processing time is by hiring an experienced, reputable registered trademark agent. If your application is filed perfectly, you will sail through the process.

The application seems straightforward; can’t I just file it myself?

Over 80% of self-filed trademark applications fail. The reality is that even the most minor of mistakes can be fatal to an application or cause months and months of delays. A properly filed application is critical to a successful trademark registration. We don’t recommend self-filing and neither does the government.

What are your fees?

Better, faster, and more affordable. We believe you can have all three. When you hire us to help, you can count on getting the job done right.

You can find out more about our fees on our website: Pricing

The fees on our website do not include tax or filing fees as these can vary.

What do your fees include?

For searches, our fees include:

  • A FULL comprehensive trademark clearance report from one of the eminent search houses in North America;
  • Phone meeting to discuss likelihood of success and suggest strategies for success.

For applications, our fees include:

  • Expertly drafted application;
  • Set-up of your CIPO account and detailed instructions on how to file and monitor your own application (you handle the easy part, which saves you thousands!);

Because we offer top-tier lawyer help at a low fixed cost, we only help with the hard part of a trademark application. This means that we don’t include:

  • Becoming your agent of record and receiving correspondence on your behalf;
  • Monitoring of your application(s) from start to registration.

What happens if there’s a conflict identified in my search?

If a search report reveals a problem with your proposed trademark, we will always offer a phone meeting to discuss the issue and suggest a range of potential strategies for success.

If we stop the process part way, you will only be charged for services delivered up to that point. As we are regulated, licensed practitioners, clients are protected from charges that weren’t accepted/ approved in advance.

Are there any additional fees after my application is filed?

In the vast majority of cases, the fees we provide on our website represent the complete, transparent picture of fees – beginning to end, other than the government filing fees. However, there are two rare but possible outcomes that could result in additional fees: 1) An office action citing a substantive refusal (obscenity, descriptiveness or confusion), 2) An opposition.

In the event of an office action citing any of the above three refusals, you should first try to resolve the examiner’s concern by speaking with them over the phone. Most of the time, a minor adjustment to the application is all that is required. However, if a substantive response is required, our flat fee for preparation and submission is $850 plus tax (if you elect to file a response).

We believe you can easily handle responses to all examiner reports (office actions), with the possible exception of two specific refusals which require substantive responses:

  • Descriptiveness (if you sell coffee and you try to trademark the dictionary word, ‘coffee’)
  • Or confusion with a prior existing registered or pending trademark.

Once your trademark has been published, it can be opposed by anyone with valid reasons, such as a competitor. Oppositions are complicated and much like court proceedings. If you want our help to respond or oppose someone else’s trademark, we charge on an hourly-rate basis. Our hourly fees vary (depending on the practitioner) from $250-$500.

How common are complex office actions (objections) and oppositions?

Less than 5% of our files involve a complex office action or opposition.

How do the government fees work?

Government filing fees filing fees are not charged per application but per class (e.g., running shoes and computer software development represent two different classes). After we draft your application, we will be able to tell you how many classes (and how many filing fees) would be involved with your application.

In Canada, fees for a single class application are $330, and each additional class requires an extra $100 fee. In the US, each class requires a $275 fee.

What currency can I pay in?

All fees for legal services are in Canadian dollars (CAD). Because we are USPTO-qualified, we also offer our US trademark registration services in CAD, which gives clients excellent savings on their US applications. USPTO government fees have to be paid in US dollars (USD).

Do you offer payment plans or deferred payment?

No, unfortunately we do not. Our fees are already among the lowest in North America, 70% lower than other firms. Also, all of the lawyer work on your file involves searches and drafting – this work is completed within 3-5 business days.

Do you guarantee success?

We guarantee expertise, and our expertise almost always results in success – we have an extremely high success rate! ‘100% money back guarantees’ are a marketing gimmick. The reality is, the ultimate decision about your application is made by the government, which only comes 10-18 months into the process. Refunding the trademarking fees isn’t much of a consolation after you’ve already waited all that time for a decision that doesn’t go your way.

You can also count on us to be honest about what we can and can’t achieve for you. We view our work as an ‘insurance policy’ on your investment. Getting it right sometimes means telling you it won’t work and you need to change something about your trademark before filing it.

How long does registration last?

A trademark registration is valid for ten years and is renewable. You do not need a lawyer to renew your trademark.

What about renewal of my trademark? How does renewal work? Is renewal covered under the fees?

You do not need a lawyer to renew your trademark.

You must pay a renewal fee every ten years to maintain your trademark registration. The renewal fee is determined by the number of classes of goods and services your registration covers. CIPO will send you a renewal reminder notice around six months before the renewal deadline, but it’s a good idea to write the renewal deadline (and a reminder or two) into your personal calendar. Also be sure to keep your contact information updated with CIPO, so that you don’t miss out on any important notices. If the renewal fee isn’t paid in time, your registration will be expunged (cancelled).

Do you offer free searches? I don’t need a search because I already did my own search. Why you need a full comprehensive trademark search (the kind only lawyers can do)?

Any search other than a full comprehensive trademark search (proper lawyer search) is risky.

To better explain, if you run a search query for the proposed trademark ‘NIRKE’ on a competitor’s free online search tool, or even on the government’s own website, the results will show a false positive – ‘O Results’. Now imagine you relied on this exact-match ‘pre-screen’ and launched a shoe/ clothing brand under the name NIRKE. Big legal problems would ensue. Suddenly, that ‘free search’ has cost you big money!

We take pride in protecting you and your investment, so your business can flourish. We simply can’t stand by marketing gimmicks that set you up to fail.

I registered my name as a domain. That means I own my name already, right?

Simply registering domain names does not make the domain name a trademark. The domain name is still subject to infringement under trademark law. Under law, domains are ‘borrowed’. This means that if there is ever a dispute over a domain, the owner of the associated trademark rights will gain a transfer of the domain.

Trademarks are more valuable than domain names, and trademark ownership is required to truly own a domain.

Do I really need to register my trademark? What are the advantages to registering a trademark?

The only way to own your company name, product name, logo or slogan is to register it with the appropriate government trademarks office. Domain registrations are ‘borrowed’, and business registrations and incorporations do not give you any ownership rights – they are for tax registration and regulation purposes only. Put simply, you don’t own your brand until you register it.

  • Registered trademark rights are valid and enforceable across Canada, even if your business is restricted to just part of a city or province.
  • No one else in Canada can register the same trademark.
  • Anyone who tries to adopt a similar trademark can be sued for infringement and subject to all of the remedies available under the Canadian Trademarks Act.
  • You gain important business and competitive advantages when you register your trademark. You can qualify for Amazon’s brand registry program, you can obtain top level domains and social media handles and you can advertise widely without fear of infringement.
  • Many retailers, distributors and e-commerce websites require trademark registration.
  • The longer your trademark has been registered, the more difficult it becomes for third parties to challenge it, so long as you have consistently continued to use it in association with the registered goods or services.
  • Licensing your trademark (for example, for franchises) is much easier if it is registered.
  • Your first application to register the trademark can give you certain benefits in many other jurisdictions, for example, access to a “priority” (or earlier) filing date.
  • Registering your trademark adds to the cultural value of your business. It may well add to its capital value as well if you are seeking investors, because trademark registration is an asset in itself.
  • A registered trademark can be sold separately from your business as an asset.

How do I get started? How does it work?

Simply place an order on our website: Order Your Trademark

Once you place your order, we will be in touch to schedule a discovery call with one of our trademark agents who will walk you through the process and confirm your trademark details.

We will then get the ball rolling with your application by:

  • Running a full comprehensive trademark search report to avoid potential conflicts. This is the same report top-tier law firms charge big money for, it is not a superficial ‘pre-screen’.
  • Setting up your account with the Trademarks Office
  • Filling in your applicant and trademark information for you
  • Attaching an accurate digital design file, if you are applying for a logo
  • Properly describing and classifying your goods and services
  • Finalizing your draft application, so it’s ready for you to file

Where are you located? Are you a Canadian company? Are you a US company?

Our law firms is comprised of top-tier legal experts in both Canada and the US. We operate throughout North America with staff in both countries. We are members of the INTA (International Trademark Association) and all of our experts can be verified by the government offices. We encourage you to view our About Us page for more information.

How do I get in touch with you?

Once you place your order, we will be in touch to schedule a discovery call with one of our trademark agents who will walk you through the process and confirm your trademark details. You will then have direct contact information for the legal expert handling your file. If you still have unanswered questions, you can book a free 15-minute consultation using our calendar booking link: Book Consultation, or by calling 1-855-286-7467.

Do you have reviews or testimonials I can read? Other services seem to have more reviews.

Our ‘light lawyer help’ self-filing service is fairly new – it was launched as a ‘test’ and the response was overwhelming! We currently have a 100% satisfaction rate and we are in the process of compiling testimonials. You can find some testimonials on our website here: Trademark DIY

What happens once I file my application?

We’ve prepared a guide to help you monitor your own application. You can find it on our website here: Monitor Your Trademark

After you place your order with us, we will be in touch to schedule a discovery call with one of our trademark agents. You will have direct contact information for the legal expert handling your file, and any questions you have about the process after your application is filed will be answered.

What is the difference between the TM and the ® symbol?

There are three symbols used to identify trademark status: the "Circled-R" (®), TM(™), and SM(℠).

The ® symbol means "registered" and can only be used AFTER the mark has been officially registered with the government’s trademarks office (USPTO and/or CIPO).

™ and ℠ are used with unregistered trademarks to give notice of an unregistered mark pending approval for registration. "SM" means "service mark" and is technically used to distinguish services, whereas "TM" (trade mark) should be used to distinguish goods — though ™ is commonly applied to both.

We typically deliver our trademark search results within 3-5 business days. As long as your search is clear (meaning that your application is likely to be successful) and that you’ve filed your application (and received a filing receipt from the government), we encourage you to launch your brand using the TM(™) symbol.

For straightforward applications, it can then take between 8-12 months for the US; 10-18 months for Canada. If your application is filed perfectly, the government will give you a first-position legal hold as the owner of the trademark from the day you filed your trademark. This gives you priority rights from day one. These rights are confirmed when you receive your registration certificate at which point you can change the TM(™) to the "Circled-R" (®).

When can I use the ® symbol? Do I have to use it?

At the end of the registration process, which takes several months, your trademark will be entered into the Register of Trademarks. CIPO will send you a Certificate of Registration, which lists your trademark’s official registration number and registration date, and a second document summarizing the complete registration details. Your registration grants you the exclusive right, Canada-wide, to use your trademark in association with the registered goods and services for a ten-year (renewable) term.

You may then mark your trademark with the ® federal registration symbol, which gives notice to others that you are the legal owner of your trademark and have the exclusive right to use it. Proper marking can also help you to recover damages in a trademark infringement action. It is not necessary to use the ® symbol beside the trademark in every occurrence, but you should mark your trademark at least once on each page or section, or wherever the trademark is most prominently displayed on your website, advertisement or packaging.

What’s the difference between a trade name (either registered business name or incorporated name) and a trademark? I’ve already registered my company name, so I don’t need to trademark it, right?

While these terms are easily confused, a trade name is the name an individual or organization uses to conduct their business (it can be the registered business name or the incorporated name), while a trademark is the unique “mark” an individual or organization uses to distinguish their business in the marketplace and to identify their goods or services. Just because you have a trade name, even a registered trade name, does not mean that you have exclusive ownership of it. You must also register it as a trademark in order to truly own it.

Do I need to register my name and logo separately? I only want to register my logo, is that an option?

A brand identity consists of three components that can be registered with the government: Brand Name, Logo and Tagline.

Each component requires a separate application. Word-based applications can include a search, which ensures your brand elements are unique within your market and business sector.

If you only order a logo, you will not have protection over your name, even if the name is featured in the logo design.

If you can only afford to register one component of your brand, we recommend you protect your name before you protect your logo design. Keep in mind that when more than one application is ordered at the same time (for example: Brand Name + Logo) you get a discounted rate.

Do I need to register my trademarks worldwide if I’m selling my products and/ or services online?

Before looking at international trademark protection, you should first apply to register your trademark in your home country. If you primarily offer your products and/or services in North America, you should file your application in the US and Canada. Registering in North America first will give you stronger grounds to register in other countries.

The WIPO’s Madrid System is a one-stop solution for registering and managing trademarks worldwide. There are over 100 countries that currently offer protection under the Madrid System. You can select specific countries, or you can choose to protect your trademark in all Madrid countries. For most of our clients, Madrid trademark filing is far too expensive - it can cost tens of thousands in processing fees for registering a trademark with the WIPO.

I don’t know which option to choose?

One of our trademark experts would be happy to speak with you by phone to help you determine the best protection for your business. Would you like to book a free 15-minute trademark needs assessment?

You can book a free 15-minute consultation using our calendar booking link: Book Consultation, or by calling 1-855-286-7467.

I don’t see an option for just a logo, just a slogan/ tagline? I need to register more than one name, more than one brand – how can I do that?

One of our trademark experts would be happy to speak with you by phone to help with a custom order. Would you like to book a free 15-minute trademark needs assessment?

You can book a free 15-minute consultation using our calendar booking link: Book Consultation, or by calling 1-855-286-7467.