Your application will be reviewed by the Registrar. If you've met all the filing requirements (you will be contacted if further information is needed) a filing date will be assigned. By the way, just in case there is a similar trademark pending, this date is helpful in determining who is entitled to register.
Trademark records will be searched for any conflicts with your trademark. To avoid surprises, ask us about how to order a search report prior to filing.
To ensure there is no potential conflict between your trademark and any other registered or recently applied for trademark, a pre-publication search is done. Again, any issues and they will connect with you and ask for a response. Give us a shout if you need to discuss your best response.
If all goes well with the pre-publication search, your application will then be advertised in the weekly Trademarks Journal. The ad includes a comprehensive range of information about your application and is published to provide other parties an opportunity to make an objection (with valid reasons) prior to registration of your trademark.
So what happens if someone makes an objection? They must file a statement of opposition or ask for extra time to oppose within two months of your trademark's publication date. They must send in a fee at that time as well. If your trademark is opposed, or if you wish to oppose someone else's application, you might need an agent. Give us a call - we're here for you. The reality is, this process involves parties having to provide evidence, arguments and cross-examinations. So it can be complicated. If the ruling goes against you, an appeal can be made to the Federal Court of Canada.
If all is well - there was no opposition or you've overcome an objection - the Registrar will send you a notice of allowance and request a registration fee be paid. You will also be asked to confirm that you have begun using the trademark (If your application was based on proposed use). If you're still not ready to use it, just ask for extra time.